The 3 F’s of Financial Advice : Foundations for a Secure Future – The Human Side of Money Presented by Client Care

Financial advice is often complex, but at its core, it can be broken down into three essential principles — the 3 F’s: Facts, Feelings, and Freedom. These pillars help individuals make informed decisions, align their money with their values, and ultimately enjoy a fulfilling life. Understanding and applying these three F’s can transform the way you approach personal finance.

# 1 – Facts : The Foundation of Financial Decisions

The first and most critical pillar of financial advice is facts. Money decisions should always be based on objective, data-driven insights rather than speculation or emotion. This includes understanding your income, expenses, assets, liabilities, investment options, and risks.

A solid financial plan starts with gathering accurate information about your financial situation. This means budgeting, tracking spending, analysing investments, and planning for taxes. Financial literacy plays a crucial role in this stage — understanding concepts like compound interest, inflation, and risk management ensures that your decisions are grounded in reality.

However, facts alone are not enough. While knowing the numbers is essential, the way you feel about money and the level of freedom you seek in life also matter.

# 2 – Feelings : Aligning Money with Values and Emotions

Money is more than just numbers on a spreadsheet—it’s deeply emotional. Financial decisions are often influenced by our upbringing, experiences, and personal beliefs. This is why the second pillar, feelings, is just as important as facts.

For example, two people with the same income and expenses might approach financial planning differently — one may prioritise security and save aggressively, while the other values experiences and spends more freely. Neither approach is inherently wrong; what matters is ensuring that financial decisions align with personal values.

A good financial plan acknowledges emotional triggers, helps manage financial stress, and ensures that money serves as a tool for happiness rather than a source of anxiety. By addressing feelings, individuals can develop a healthier relationship with money and make decisions that reflect their true priorities.

# 3 – Freedom : Using Money to Live Your Best Life

The ultimate goal of financial advice is freedom — the ability to live life on your terms without being constrained by financial stress. True financial success isn’t just about accumulating wealth; it’s about having the freedom to pursue what truly matters to you.

For some, this means retiring early; for others, it’s traveling the world, starting a business, or spending more time with family. Financial freedom is different for everyone, but it always comes down to making intentional financial choices that support a fulfilling life.

By balancing facts, feelings, and freedom, you can create a financial plan that empowers you to live with confidence, security, and purpose.

Thanks for the inspiration Rob……

Dirk Groeneveld, Certified Financial Planner.