by SFT | Mar 8, 2026 | Financial Planning, St Francis
“The years go by, as quickly as a wink, enjoy yourself, enjoy yourself, it’s later than you think.”
— Guy Lombardo, “Enjoy Yourself”
It’s an old lyric, but it carries a timeless truth. The older we get, the faster the years seem to pass. One moment we are building careers and raising families, and the next we find ourselves in retirement wondering where the decades went.
A fascinating illustration of this reality comes from the American Time Use Survey, which tracks how people spend their time across their lives. The data shows a striking pattern: when we are young, we spend a great deal of time with our parents and siblings. As we grow older, friends and coworkers take up much of our daily interaction. Later in life, time with children peaks while they are still at home. And eventually, as the years move on, the graph shows something quite sobering — we spend more and more of our time alone.

Although this study was conducted in the United States, it mirrors the lives of many people living in places like St Francis Bay, especially retirees. Many of us move here to enjoy a simpler and more fulfilling lifestyle, surrounded by nature and community. Yet if we are not deliberate about how we spend our time, we can slowly drift toward the same pattern shown in the survey. The good news is that this graph is not destiny. If we don’t like what it suggests, we have the power to change it. The best place to start is by taking control of how we spend our most valuable asset: our time.
One practical step is to revisit and update your financial plan. Often we look at a financial plan purely as numbers — expenses, investments, and projections. But those numbers represent something far more meaningful. They represent experiences, memories, and special moments with the people we love.
Take your annual holiday as an example. What does it actually look like? Is it still the experience you truly want, or could you do something different? Could you travel somewhere new, spend longer with family, or create an experience that will be remembered for years?

Then ask yourself a tougher question: How many healthy summers do you realistically have left?
If your children live overseas and you visit them once a year, how many more times will you see them and your grandchildren? Ten? Fifteen? Maybe fewer. That thought can be uncomfortable — and might be whats jolts you into action.

None of us knows how much time we or the people we love have left. So stop filling your days with things that don’t add value to your life. Start designing your weeks, months, and years around what truly matters.
Don’t accept the graph from the study as your future.
Rewrite your own graph. Create a new plan, regardless of your level of wealth. When you intentionally align your money and your time with what matters most, you change your life for the better. If you don’t know where to start, pop in for a chat.
Dirk Groeneveld, Certified Financial Planner
t. 083 261 9287
e. dirk@clientcare.co.za
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by SFT | Mar 8, 2026 | Photo Of The Day, St Francis
St Francis Today continues to grow as a daily online news platform serving St Francis Bay, Cape St Francis and the surrounding Kouga region. The site attracts a loyal readership that checks in regularly for local news, events, community updates and regional stories.
For businesses, this creates a valuable opportunity to reach an engaged audience that lives, works and spends locally. A range of advertising options is available, allowing businesses to choose placements that suit both their budget and their message.
Display Advertising Options
Several display positions are available across the site. The masthead banner sits at the top of the homepage, offering maximum visibility. It is often used by major sponsors, events or businesses launching new promotions.
In addition, news ads appear within the flow of articles and are seen by readers as they actively consume content. Smaller formats, such as square ads and credit card ads, work well for businesses wanting a consistent presence across multiple pages. All ads are clickable to your business or sales page.
Other placements include corner ads, which sit neatly alongside content, and footer ads that appear at the bottom of pages.
Furthermore, widgets can appear within individual posts and articles. These placements allow brands to be associated with specific topics or stories that match their audience.
Content and Social Promotion
Beyond display advertising, businesses can also share their story through business features and advertorial articles. These pieces allow companies to explain what they do, introduce new services or highlight special offers.
Additionally, St Francis Today promotes its social media channels on Facebook and Instagram, extending reach beyond the website.
There are regular columns on topics like personal finance, travel, weather and events, as well as happenings in and around St Francis Bay.
If your brand or business is local, and you need local reach, the St Francis Today can help. Totally optimised for mobile, the newsletter-and-website combination hits north of 30k page views a month, which is not that bad at all.
Otherwise, if newsletters, online communication and mobile-based consumers are not really your target, there are a few print options available in St Francis Bay as well, such as the St Francis Chronicle and Info Ads.
Also, if you just want to read the news and have no interest whatsoever in advertising, then thanks for the support. It really is appreciated.
For advertising information, placement options or campaign ideas for St Francis Today, contact craig@truthcollective.co.za

by SFT | Mar 8, 2026 | St Francis
Kouga’s 2026 Events Calendar Sets the Stage for a Busy Year
Full calendar below the article
Across Kouga Local Municipality, the 2026 events calendar points to a lively year filled with sport, markets, festivals and community gatherings. From Jeffreys Bay and Greater St Francis to the Gamtoos Valley and the smaller rural towns, the calendar reflects a region that values activity, tourism and shared experiences throughout the year.
Importantly, the programme brings together events of many different scales. Some are long established fixtures, while others continue to grow in popularity as visitors discover the area’s coastal and countryside attractions.
Sport and Outdoor Activity
Many of the early events focus on outdoor activity. For example, the SA National Open Water Swim Championships at Marina Martinique and the Seagull Regatta in St Francis Bay both celebrate the region’s strong connection with the ocean and waterways.
In addition, motorsport and adventure racing appear regularly throughout the year. Slake Adventures off-road events and endurance races draw participants who enjoy exploring Kouga’s rugged terrain. Meanwhile, paddling, fishing competitions and mountain biking events continue to attract competitors from around the province.
Markets, Festivals and Community Events
Alongside the sporting calendar, a wide range of markets and festivals add colour to the year. The St Francis Market, Crossways Market in Thornhill and the Milkwood Market in Jeffreys Bay provide regular opportunities for local traders and visitors to connect.
Furthermore, larger gatherings such as the Humansdorp Community Festival and the Lombardini Music Festival bring crowds together for music, food and entertainment. These events contribute to the festive atmosphere that regularly develops across the region.
Supporting Local Tourism
Ultimately, the events calendar highlights the role that gatherings and festivals play in the local economy. Visitors travel to Kouga for these occasions, filling accommodation, supporting restaurants and discovering nearby attractions.
As the year unfolds, the calendar promises a steady rhythm of activity that showcases the energy, creativity and community spirit that define the Kouga region.



by SFT | Mar 8, 2026 | Photo Of The Day
An old deserted ruin, to pivot somewhat from our usual animal and wildlife imagery that Photo Of The Day focuses on
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