Freshly baked sourdough bread ready to go greets you as you step into the home of Sadie Cakes owner Sadie-Lee Hansen in Jeffreys Bay.
Inside the home-bakery every corner tells a story. The hardworking oven, affectionately named Dolly after Hansen’s great-grandmother, quietly turns out everything from artisan sourdough to elaborate celebration cakes. Not far from it stands Dixie, her trusted stand mixer and faithful baking companion.
Together, Dolly and Dixie have helped transform a childhood passion into a thriving home-based business that has become known for its handcrafted cakes, artisan breads and irresistible sweet treats.
“I bake anything from custom cakes to sourdough breads and everything in between,” says Hansen. “Everything produced is made with my two hands using only the best quality ingredients, and I pride myself on ensuring that my customers are always catered to with complete satisfaction.”
A business born from an unexpected opportunity
Although Hansen always loved baking and making birthday cakes for friends, she never imagined it would become her career.
After finishing school, she moved to Cape Town to study psychology and explored a variety of careers, including guest relations, waitressing, modelling and acting. She eventually secured what she thought was her dream job at Shimansky Diamonds, only for the COVID-19 pandemic to bring those plans to an abrupt end.
While working at a small Italian coffee shop in Hout Bay, she spotted an opportunity that would change her life.
“I asked if I could bring in a cake every week to earn a little extra money,” she recalls. “That’s where it all started.”
One wedding cake order soon led to another, business cards were printed, and five years later Sadie Cakes has become a flourishing business.
“I always say this business was born off the back of a very silly little idea that little did I know would lead to the most exciting and trying journey of my life.”
Learning through passion and perseverance
Remarkably, Hansen is entirely self-taught.
As a teenager she was fascinated by cooking programmes and especially Cake Boss, absorbing techniques long before she realised they would become the foundation of her career.
Once she began baking professionally, she immersed herself in YouTube tutorials, Instagram videos and online baking resources.
“It was a journey of trial and error,” she laughs. “There were moments when spatulas went flying across my kitchen in frustration, but every challenge taught me something new.”
Her determination paid off, proving that passion and persistence can be the best teachers.
The cake that changed everything
One moment remains etched in her memory – completing her very first tiered wedding cake.
Using only the knowledge she had gained through research and determination, she assembled the cake in the tiny kitchen of her one-bedroomed flat in Hout Bay and stood back in disbelief.
“I cried a little because I was so proud. That’s when the bug really bit.”
Today, that same feeling of accomplishment still drives her every time she completes another masterpiece.
More than just cake
While Sadie Cakes is renowned for its rich chocolate cakes, the business has grown to include a wide variety of handcrafted treats.
Her current best sellers include:
Fresh sourdough breads.
Sourdough crackers.
Belgian chocolate brownies.
Bespoke celebration and wedding cakes.
Rather than limiting herself, she has built her business on one simple philosophy: say yes to new challenges.
“I loved learning new recipes and techniques, even if I’d never made something before.”
Every cake tells a story
For Hansen, creating a cake is about far more than baking.
She spends time getting to know each customer, asking about favourite colours, themes, interests and special details before designing something uniquely personal.
“I never duplicate another baker’s work,” she explains. “Instead, I take inspiration from different elements and create something completely unique for my customer.”
That personal touch ensures every cake becomes part of someone’s treasured celebration.
Finding joy in every detail
While wedding cakes are among Hansen’s favourite creations, they also demand meticulous planning, precision and nerves of steel. From transporting multiple tiers safely to assembling them on-site – often against the clock and in unpredictable weather – each wedding cake presents its own unique challenges.
Yet it is the decorating stage where her creativity truly shines.
“I love getting my piping bags loaded, laying out my tools and starting with a blank canvas. Watching it come to life with each detail is the best feeling in the world.”
Hansen’s commitment to excellence extends well beyond the baking and decorating process. She goes the extra mile to ensure every wedding cake remains picture-perfect until the bride and groom cut the first slice.
“I once asked for an umbrella to be placed over a cake that had been set up outdoors on a scorching day,” she recalls. “It was the best way to protect the buttercream icing from melting.”
It is this attention to detail and unwavering dedication to her craft that have earned Hansen a reputation for creating cakes that are as reliable as they are beautiful.
The power of community
Building a business has not always been easy.
Competing in Cape Town’s saturated baking market proved difficult, especially without an established network. At her mother’s suggestion, Sadie relocated to Jeffreys Bay – a decision she now describes as life-changing.
“The incredible community and the support of my family helped me finally see real growth. If it wasn’t for my parents, I would not have been where I am, doing what I love,” she said.
She believes community support is one of the most valuable ingredients in any successful small business.
“My business would not be where it is today without the wonderful people around me.”
Looking ahead
While exciting plans are on the horizon, Hansen is keeping them under wraps for now.
“My father always taught me to walk the walk before you talk the talk,” she says with a smile.
For aspiring entrepreneurs, however, her advice is clear: “Just go for it and believe in yourself. We have so much access to knowledge and technology today. If you truly apply yourself, you’ll be surprised by what you’re capable of. Perseverance, passion and self-belief will open doors where there were once only walls.”
Customers can place custom orders directly with Hansen via WhatsApp, follow Sadie Cakes on Facebook and Instagram, purchase selected products through The Green Box online platform, or join her sourdough WhatsApp group for regular ordering reminders and updates on upcoming markets and events,
From a tomato farm to the vibrant markets of Jeffreys Bay, Sylvia Pheiffer has woven together creativity, perseverance and a deep love for South Africa into a thriving small business. Through Adore Lifestyle, she transforms authentic South African fabrics into beautiful handcrafted homeware that celebrates local heritage while giving visitors a meaningful keepsake to treasure. Her journey is one of resilience, community and the courage to embrace an unexpected passion.
When Sylvia Pheiffer relocated from Pretoria to a farm in the Eastern Cape in 2012, she never imagined that one day she would become the owner of a proudly South African lifestyle brand.
After seven years of farming tomatoes and sheep, and navigating a series of unforeseen challenges, Pheiffer and her family made the decision to start a new chapter in Jeffreys Bay.
It proved to be one of the best decisions she ever made.
“I love the ocean, the fresh air and the friendly community,” she says. “The day I settled in Jeffreys Bay, I knew I had finally found the place where I belonged.”
An unexpected beginning
Ironically, sewing was never part of Pheiffer ‘s plans.
“I actually detested sewing,” she laughs. “Even my mom couldn’t convince me to enjoy it. I always preferred reading, writing, crafting, painting and decorating.”
Yet her love for creating something with her own hands never faded.
“Crafting has always been therapeutic for me. I love turning an idea into something tangible. Seeing the finished product and knowing I created it myself has always brought me great joy.”
The inspiration behind Adore Lifestyle came from an unexpected source – friendship.
For years, Pheiffer exhibited handmade gifts at the annual Jeffreys Bay Christmas Market, while watching two close friends successfully build their own businesses.
“Their passion and fearless drive inspired me. They believed in me before I believed in myself,” she says.
Those friends encouraged her to develop new products, refine her packaging and branding, and trust the creative process. Today, Sylvia credits their encouragement as the catalyst that transformed a hobby into a growing business.
Celebrating SA heritage
After experimenting with different materials, Pheiffer discovered authentic South African Shweshwe fabric.
“It was love at first sight,” she says. “The vibrant colours, timeless patterns and exceptional quality immediately captured my heart.”
Today, Adore Lifestyle specialises in handcrafted bowl covers, reusable bag storers, peg bags, placemats, napkins and potholders made from authentic South African Shweshwe, Big Five and Timeless fabrics.
Every item combines practicality with distinctive South African style.
“Knowing these fabrics are manufactured in South Africa makes every product even more meaningful. I’m supporting local industry while sharing a piece of our heritage with visitors.”
For Pheiffer, being proudly South African extends far beyond the fabric itself.
“It means celebrating our people, our heritage and our incredible creativity while supporting local manufacturers.”
A signature product
Although her product range continues to expand, one item remains especially close to her heart.
“The bowl cover is definitely my favourite,” she says. “I never expected it to become my signature product, but customers loved it from the very beginning. It’s practical, environmentally friendly and something every kitchen can use.”
Many of Pheiffer ‘s ideas are inspired by visitors wanting to take home a uniquely South African souvenir.
“I love creating gifts that people can easily pack into their luggage and take home as a reminder of their time in South Africa. I hope every item carries a little piece of our culture.”
Growing through challenges
Seeing Adore Lifestyle grow from a kitchen-table idea into a recognised local brand remains one of Pheiffer’s proudest achievements.
“Every returning customer and every kind word reminds me that taking that first step was worth it.”
Like many entrepreneurs, the journey has not been without obstacles.
Launching a new product into the retail market, operating with limited resources, securing stockists, generating sustainable income and accessing funding have all presented challenges.
“I’ve learned to be patient, keep improving my products and reinvest every sale back into the business. Every challenge has taught me something valuable.”
While Pheiffer is the face behind Adore Lifestyle, she is quick to acknowledge that the business is built on the support and dedication of those closest to her.
“My biggest gratitude firstly goes to my mom, who is hands-on with the daily packaging of every product. Her strength, dedication and unwavering support mean the world to me. I am also incredibly thankful for my family and especially my wonderful, dedicated seamstresses. Together we make an amazing team.”
Living in Kouga has also played an important role in her success.
“The community here is incredibly supportive. I’ve met artists, entrepreneurs and small business owners who are always willing to encourage one another. That support has inspired me to keep creating and growing.”
Looking to the future
Looking ahead, Pheiffer hopes Adore Lifestyle will create opportunities for others.
“My dream is to provide work for skilled seamstresses as well as opportunities for elderly people, widows and mothers who work from home. I’d also love to see my products stocked in more outlets so that more people can experience authentic South African craftsmanship.”
Her advice to aspiring entrepreneurs is simple.
“Start small. Focus on doing one product exceptionally well before expanding your range. Never underestimate the importance of beautiful presentation because that’s what first captures a customer’s attention.”
Above all, Pheiffer hopes her products will preserve the nostalgia of South African heritage while finding a place in homes around the world.
Why Kouga captured her heart
When asked what she loves most about Kouga, Pheiffer ‘s answer comes without hesitation.
“Whether you visit the beaches, the mountains, the forests or simply experience the warmth of the people, Kouga has a way of capturing your heart. It certainly captured mine.”
Kouga Local Municipality has launched a new weekly water safety initiative aimed at keeping residents and visitors better informed about potential dangers in and around the water.
Starting this week, the municipality will share practical water safety information every Friday, including safety tips, reminders and important updates.
The initiative is designed to help communities across Kouga stay informed, prepared and safe, particularly as people continue to enjoy the region’s beaches, rivers and other waterways.
Rip Currents In The Spotlight
The first safety message focuses on rip currents, which are powerful currents of water moving away from the shore and can carry even strong swimmers out to sea.
If caught in a rip current, swimmers should avoid fighting directly against it. Instead, Lifesaving South Africa advises swimming out of the current before making your way back towards shore.
If you cannot escape, float or tread water and call or wave for assistance.
Water Safety Every Week
The new weekly campaign will cover different aspects of water safety, providing residents and visitors with simple information that could prove vital in an emergency.
With Kouga’s beaches and waterways forming such an important part of life in the region, knowing how to recognise potential hazards – and what to do when something goes wrong – can make all the difference.
First Eliminations on Day 3 of 2026 Surf City El Salvador ISA World Junior Surfing Championship
Defending Team Champion Australia Maintains Perfect Start With Wins Across the Board
Rory Dace Smashes Through His Repecharge Heat With Powerful Win
Sol Borelli (ESP) Battles Back to Begin Title Defense With Strong Victory
Family Affair: Victoria Duprat (USA) Shines With Support From Coach Dad and Shaper Mom
Veteran Romeo Chávez (COL) Rallies in Repechage to Keep Final Junior Campaign Alive
Surf City El Salvador – September 7, 2026
Day three of the 2026 Surf City El Salvador ISA World Junior Surfing Championship (WJSC) saw the first eliminations of the event take place, with the repechage round beginning for both U/16 divisions, along with U/18 Boys, following the completion of Main Round 1 for U/18 Girls and U/16 Boys. Surf City continued to live up to its name, with four-to-five-foot swell providing ample opportunity for the peak of La Bocana and the long, right point of El Sunzal.
Due to the size of the field, only a single round of repechage will take place for each division. This guarantees at least two heats for every surfer in the event but determines that every heat moving forward will result in direct elimination for those who don’t advance.
Although many teams took big hits today, Zimbabwe’s first-ever representative at the ISA, Marcello Luca Zedde (ZIM), progressed through his U/16 Main Round 1 heat before going on to win the first heat for his nation in U/18 Boys repechage and keep himself active in the draw in both age divisions
Team Australia. Credit: ISA / Sean Evans
Defending Team Champion Australia Maintains Perfect Start With Wins Across the Board
With the completion of Main Round 1 across all divisions, Australia, the back-to-back defending Team Champion, stood alone in securing heat wins for all 12 of their team members. The sole team member to compete today, co-captain Stella Green (AUS), locked in the equal-highest single-wave score of U/18 Girls competition for the day, a 7.33, in her ISA debut. Green’s forehand attack on a long La Bocana right that continued to offer opportunity down the line earned the high score, backed up by a 5.33 earned on the left to secure a convincing victory for the 18-year-old.
“The conditions are pretty fun today. There are still a couple of big roll-in sets, but it was good to get my heat going and my boards are feeling good, so I’m pretty happy with my result,” Green said. “It’s pretty special to be captain of the team. They’re all such a good crew and we’re all having the best time. This place is insane, pretty hot to be honest, but I love it. It’s such a different aspect to home and I’m loving it. I felt the nerves just before paddling out, especially after waiting three days for the first heat, but it’s good to get it going and hopefully I keep on going.”
Sol Borelli, Team Spain. Credit: ISA / Sean Evans
Sol Borelli Battles Back to Begin Title Defense With Strong Victory
Sol Borelli (ESP) didn’t expect her return to the WJSC to begin with multiple sets on the head, but the defending U/18 Girls champion managed to fight back in a big way. With no notable scores on the board by the halfway point of the heat, Borelli found a sizable La Bocana left that offered her multiple sections on the inside to lay her rail into for a 7.33. A 6.50 soon followed, seeing the 18-year-old lock in a 13.83 two-wave total.
“I was a little nervous at the beginning of my first heat, but I came back and could put together a really good score,” Borelli said. “Not what I was expecting, but it’s good for a first heat. Winning gold last year in Peru for Spain was so incredible. It was my dream, and Peru is so special because I lived there for six years and that was my favorite wave in Peru. I was with my team, all the boys supporting, my family and friends from home, that was so special.”
A tight battle for second played out behind Borelli thanks to Julia Heijmans (NED) building her scoreline while avoiding the early sets. Chiara Cuppone (ITA) fought back, however, after finding her best score late in the heat to earn her place in Round 2.
Michel Demétrio, Team Brazil. Credit: ISA / Jersson Barboza
Strong Performances Keep Brazil’s Full Team Alive Through Round 1
Continuing the success of Brazilian goofyfooters so far in the event, Michel Demétrio (BRA) found a Sunzal gem that allowed multiple direct hits to the lipline, resulting in an excellent 8.00. Demétrio’s U/16 Boys heat win, combined with those of Maria Clara (BRA) and Valentina Zanoni (BRA) in U/18 Girls saw the 2023 Team Champion move into Round 2 with their full team intact. Competing in her first ISA event, Zanoni was excited to win her opening heat and is loving being a part of the team.
“I made my waves and I like my backside, so it was a comfortable wave for me,” Zanoni said. “It’s my first time at the ISA World Juniors and I’m only 15 years old, so I’m really happy. I just want to relax and do my surfing heat by heat, that’s it. I think this is my third time here and I really like this wave. Team Brazil, I think, is the best one, I’m sorry! The guys are so cool and it’s good to stay with the team. The Brazil coaches are really good.”
Victoria Duprat, Team USA. Credit: ISA / Sean Evans
Family Affair: Victoria Duprat Shines With Support From Coach Dad and Shaper Mom
The sharp backhand attack of Victoria Duprat (USA) provided the 17-year-old with some of the highest scores of the morning. A two-turn combo earned a 7.17, before a 6.50 was added for a 13.67 heat total. Duprat represents a unique surfing family that includes having her father as coach and her mother, Valerie, as shaper. The founder of Mère-Made Surfboards, Valerie is one of the leading female shapers in the industry and has shaped Victoria’s full quiver for her since she was 8.
“I’ve been waiting a couple of days for my heat and the waves are just pumping, so I was so excited to go surf,” Duprat said. “It’s such a nice dynamic to have my mom as a shaper at home and my dad coaching me. Surfing is our family lifestyle, so it’s super cool to have their support and to be able to surf her boards in an international event. With big events like this I try not to think about the pressure and the cameras and everything. I just try to stay with my team and be present, and not think too much about how the contest is going to go.”
Romeo Chávez, Team Colombia. Credit: ISA / Jersson Barboza
Veteran Romeo Chávez Rallies in Repechage to Keep Final Junior Campaign Alive
First competing in the WJSC in 2018 at the age of 10, Romeo Chávez (COL) enters his last year as a junior as one of the longest-standing veterans in the draw. Chávez peaked with a 5th place finish the last time the event was held in El Salvador, narrowly missing out on a medal. A shock relegation in one of the first heats of competition this week sent the 18-year-old straight into repechage, where he bounced back in a big way today, unleashing his backhand on the walls of El Sunzal to post a solid 15.20 heat total.
“Having a good heat improves everything. It clears your mind, leaves you more confident, better prepared and ready for the next rounds. God has a purpose for me. Unfortunately I’ve been through an injury that has kept me in quite a bit of pain, but thank God there’s a repechage round and we managed to get through and perform. What happened is already in the past and right now you’ll get the best of me. I hope for a good result. The time with my team, the friendships you make, meeting good people, that is the best thing this event has brought me.”
Kouga Local Municipality is calling on residents, businesses and community organisations to help plant 500 trees across the region during September.
Five hundred trees. One Kouga. A greener future.
From a single seedling to a forest of possibilities, Kouga Local Municipality is inviting communities to put down roots for a greener, healthier and more sustainable future.
The initiative forms part of the municipality’s 2026 Arbour Month Tree Planting and Donation Campaign.
Plant A Tree, Grow A Future
Under the theme “Plant a Tree, Grow a Future”, the municipality is calling on residents, businesses, schools, community organisations, farmers and environmental groups to support the campaign during September 2026.
The goal is to plant 500 trees across the Kouga region.
This will include 250 indigenous trees to promote biodiversity, provide shade and improve public green spaces. A further 250 fruit trees will help support food security and community food gardens.
Kouga Executive Mayor Hattingh Bornman said the campaign gives communities an opportunity to make a lasting contribution to the environment.
“Every tree planted today is an investment in the future of our communities. By working together, we can create greener public spaces, protect our natural environment and strengthen food security for generations to come.”
Community Support
Residents and organisations can support the campaign by donating or sponsoring trees. They can also plant trees at homes, schools and businesses or organise community planting events.
In addition, they can partner with the municipality on environmental initiatives.
Businesses and organisations are particularly encouraged to support the campaign through their environmental and social responsibility programmes.
“This is a campaign for everyone. Whether you plant one tree or sponsor many, every contribution makes a difference. We want to see communities across Kouga taking ownership of creating a healthier, greener environment,” said Bornman.
The 500-Tree Target
The municipality is accepting donations of indigenous and fruit trees throughout September. It hopes to reach the full target of 500 trees by the end of the campaign.
For tree donations, sponsorships or planting initiatives, contact the Kouga Local Municipality Environmental Management and Parks Department.
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