There’s a moment in every investor’s journey when things get risky—not when markets are down, but when everything is working. You’ve stuck to the fundamentals, your wealth has grown, and then it starts to feel… boring.
You think, “Surely someone at my level needs something more sophisticated.” That’s when smart investors make poor decisions.
The basics didn’t stop working. You just stopped respecting why they work.
Wealth building is embarrassingly simple: spend less than you earn, invest systematically, own a diversified portfolio, stay invested, keep costs low, protect yourself from disaster, and hold cash for flexibility.
Yet as wealth grows, these basics start to feel too basic. The financial industry loves this moment. It will pitch you complex strategies, exclusive opportunities, and sophisticated-sounding alternatives, convincing you the basics are beneath you.
The pitch is always the same: “Don’t you want to be ahead of the crowd?”
This is where investors get led astray, swapping proven fundamentals for complexity that rarely delivers.
The fundamentals are what built your wealth:
These principles have created more lasting wealth than any “exclusive strategy.” They work because they are simple, and they continue to work regardless of how markets behave.
The real threat isn’t a market crash. It’s getting bored with what works.
Yes, the fundamentals feel simple, but they create the freedom you actually want—freedom to take meaningful risks, support causes you care about, and enjoy your time without constantly worrying about money.
That’s why experienced investors stick with the basics even when they feel mundane. Complexity might feel clever, but simplicity builds wealth.
The basics work. Don’t abandon them just because they’re familiar.
If you want to stay focused and keep your wealth working for you, we’re here to help you stick with what matters.
Dirk Groeneveld, Certified Financial Planner
t. 083 261 9287
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Previous Columns:
- How Many Good Summers Do You Have Left?
- It May Be Time to Reconsider What Retirement Means to You
- We Love A Sale, Except When Investing
- The difference between saving and investing
- Where is our focus?
Read more on Salute Your Own Self at Client Care
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