JEFFREYS BAY – Jeffreys Bay’s world-famous Supertubes has received a new wave of pride. A striking sign that not only honours the iconic wave but also celebrates the artistry and collaboration of the local community.

Unveiled earlier this month, the sign was spearheaded by the J-Bay Surf Alliance (JBSA) in partnership with Kouga Local Municipality. It forms part of ongoing efforts to protect and enhance the town’s beaches, parks, and public spaces.

New Wave of Pride:

“For us, conservation isn’t just about preserving the environment,” said JBSA co-founder Cheron Kraak. “It’s about creating beautiful, welcoming spaces where both locals and visitors can take pride in the natural heritage that sustains our community.”

Robbie Ponting

Designed and constructed by local craftsman and artist Robbie Ponting, the bamboo-inspired structure was built with durability in mind. Unlike traditional materials such as wood and steel, the innovative design is resilient to harsh coastal conditions. Thus ensuring the sign will stand for decades with minimal maintenance.

“Robbie is one of the most talented craftsmen in the world,” Kraak added. “It’s a privilege to know him and to see his vision come to life in such a meaningful project.”

Stephen Bibb

The sign also carries special significance as the final artwork of the late artist Stephen Bibb, a beloved figure in the Jeffreys Bay creative scene. Known for his surfboard art, murals, and clothing designs, Bibb completed the painting on the sign just days before his untimely passing while surfing.

His contribution, alongside Ponting’s craftsmanship, leaves behind a powerful legacy. It reflects the deep bond between JBay’s people and its coastline.

The unveiling highlights the importance of local conservation partnerships. Through projects like this, JBSA and Kouga Municipality continue to promote environmental stewardship. From maintaining parks and beachfronts to protecting dunes and raising awareness about sustainability.

A New Wave of Pride:

“Supertubes is precious,” said Kraak. “It’s not just a wave – it’s part of who we are. We must look after it.”

Proudly declaring “Welcome to the Supertubes Jeffreys Bay,” the new sign does more than mark a destination. It stands as a symbol of community pride, cultural identity, and a collective promise to preserve what makes Jeffreys Bay unique.

Kouga Deputy Executive Mayor Timothy Jantjes said the initiative is a shining example of what can be achieved when the municipality and community work hand in hand.

“Jeffreys Bay is world-renowned for its surf, but it’s the spirit of collaboration and care for our environment that truly sets this town apart,” Jantjes said. “The Supertubes sign is more than a landmark. It’s a testament to our shared commitment to keep Jeffreys Bay beautiful, vibrant, and welcoming for generations to come.”

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