Turning Technology Into A Real Estate Partner

Being an estate agent is often described as one of the loneliest careers in the world. So much of your day is made up of you making magic happen on your own. Even though we try and create a welcoming and community-based environment as property companies, solo work is how the property business is. Unfortunately, COVID also did no favours in this regard, and many agents felt even more isolated.

Recent studies by global research company Forrester explain that; “in our recent research, we have demonstrated how a future-fit tech strategy gives your company the foundations for customer and business success. And we have determined that customer-obsessed companies grow 2.5 times faster than others. In addition, creativity — finding new solutions to old problems and making breakthroughs to new business models, new products, and new ways of working — gives you the power to differentiate and grow.”

Our clear focus on innovation and technology is designed to transform the experience of our clients and equip our agents with future-focused tech. By integrating agents’ business plans with successful technology and digital products and services, we have found that they can shed some of the responsibility to these systems, acting as business partners.

Our Harcourts systems for agents are continuously developing and are already renowned as one of the world leaders in real estate technology development. Agents have access to incredibly advanced client tracking software and marketing information and material. This not only becomes a fierce admin solution for your real estate business but similarly becomes your marketing partner.

In the modern real estate environment, marketing is an essential arm of your strategy. Our agents welcome technological advancement for our clients and property specialists. When that mind shift happens, and tech is seen as a business partner, the world becomes your
oyster.

Marsha.