The NSRI rescue vehicle responded and the SA Police Services, Gardmed ambulance services and Private Care ambulance services responded.
It appeared that the man was swimming when he collapsed suspected to have suffered a heart attack. A bystander assisted him from the surf and raised the alarm.
On arrival on the scene a a 55 year old male was found to have been rescued from shallow surf by a bystander and CPR (Cardio Pulmonary Resuscitation) efforts were commenced.
Despite extensive CPR efforts conducted by NSRI medics and by paramedics after all efforts were exhausted sadly the man has been declared deceased.
The man and his wife are foreigners on a holiday to Jeffreys Bay with friends from Johannesburg.
The wife and the friends are being supported by Police and Condolences are conveyed to his wife, family and friends.
The body of the man has been taken into the care of the Forensic Pathology Services.
The lady who rescued the man from the surf has been commended for her involvement.
And at Wilderness
Earlier in the day NSRI Wilderness duty crew were activated following reports from the owner of the Wilderness Guest Lodge and additional eyewitnesses of a swimmer appearing to be in difficulty off-shore of Lientjiesklip.
NSRI Wilderness, WC Government Health EMS, George Fire and Rescue Services and Er24 ambulance services responded.
NSRI rescue swimmers responded and on arrival on the scene the rescue swimmer assisted a man from the surf safely to the beach. The man had managed to find a submerged sand bank approximately 70 meters off-shore after he was swept out to sea by rip currents which he used to stand on until help arrived..
A bystander had launched a canoe but he had lost sight of the man in the surfline and he is commended for his effort.
The swimmer, a 78 year old man from Germany, was medically checked by paramedics and not injured he required no further assistance.